No. 1 Sugar Expert: 17 Seconds Of Pleasure Can Rewire Your Brain!

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 2 October 2025

⏱️ 114 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dr. Robert Lustig, a world-leading expert on sugar addiction, metabolism, ultra-processed food, and artificial sweeteners, reveals how they fuel obesity, dementia, dopamine overload, and addiction - and the dangers of RFK Jr.’s health approach. Dr. Robert Lustig is a neuroendocrinologist and expert on sugar, obesity, and the science of addiction, whose groundbreaking new research reveals how the 4 major health crises are all interconnected and driven by stress. He is also the bestselling author of books such as, ‘Metabolical’, and ‘Fat Chance’. He explains: ◼️Why 29% of Americans are depressed and how food plays a hidden role ◼️How 17 seconds of pleasure can rewire your brain for lifelong addiction ◼️How the food industry secretly engineers addiction and fuels chronic disease ◼️Why 95% of Alzheimer’s risk is environmental and completely preventable ◼️The dangerous link between dopamine spikes and brain cell death (00:00) Intro (02:28) The Hostage Brain (06:24) Dopamine and the Pain of Lacking Control (09:32) Tolerance Is the Start of Addiction (10:39) If You Depend on Anything, It's Bad (11:25) Is Dopamine Fasting the Cure? (13:25) Can You Rewire Your Brain Away from Sugar Cravings? (15:15) The Shocking Link Between Dementia and Diet Products (22:39) Proteins (25:32) Is Alzheimer's Genetic or Environmental? (28:56) Ketones (33:08) Ultra-Processed Foods Are Poison (34:26) Reengineering Ultra-Processed Food to Be Healthy (39:41) What Needs to Change in the USA (45:06) RFK and Vaccination in the USA (51:56) Important Message About Where You Get Your Information (55:27) Ads (56:29) Practical Steps to Fix Your Addiction (01:01:24) If You Have an Inflamed Brain, You Can't Love (01:04:08) Are Our Diets Making Us Lonely? (01:08:03) Your Vagus Nerve Needs to Be Healthy (01:08:44) Do Vagus Nerve Stimulators Work? (01:10:53) The Real Truth About Ozempic (01:16:08) Can Ozempic Help with Addiction? (01:18:45) Practical Tips to Lose Weight and Eat Less Ultra-Processed Food (01:22:02) The Dangers of Drinking Soda (01:24:22) Younger People Are Getting Cancer More Than Ever (01:27:35) Ads (01:34:29) Does Exercise Help Lower Your Sugar Consumption? (01:36:27) Almost Half of the Population Is Pre-Diabetic (01:39:38) Glucose Monitors (01:41:58) Psychedelics Follow Dr Robert: Instagram - https://bit.ly/3KkR9ce Website - https://bit.ly/48MtKdA You can purchase Dr Robert’s book, ‘Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine’, here: https://amzn.to/48Cme56 The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Pipedrive - http://pipedrive.com/CEO Stan Store - https://stevenbartlett.stan.store for your 14-Day free trial

Transcript

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0:00.0	If you've ever worked in a startup, you already know it's chaos. It's speed and it is survival.
0:04.9	And now with AI accelerating everything, that speed has only increased. Startups are landing enterprise
0:09.5	deals even earlier than before, but what comes with those deals is regulatory requirements,
0:14.9	something a lot of early stage businesses aren't equipped to handle. And a SOC too, if you know what
0:19.6	that means, isn't always enough.
0:21.8	When having the right kind of security is the difference between making a deal or breaking a deal,
0:26.8	you need to have a plan in place. Vanta, who are a sponsor of this podcast, have an AI and
0:31.1	automation system that makes it easier to meet buyer expectations in just days. And they continuously
0:36.4	monitor your compliance so any future
0:38.2	deals are never blocked. With AI changing regulations, their team knows exactly what's needed
0:43.1	and when it's needed. And they've built the fastest and easiest path to get you there.
0:47.5	If you're running a startup in this appeals, you can visit vanta.com slash diary and get a thousand
0:52.7	dollars off. That's vanta.com slash diary for $1,000 off.
0:56.9	And the bigger win, your peace of mind.
1:00.1	People say, oh, Alzheimer's is genetic. Garbage. That genetic component is only 5%. So that means 95% of Alzheimer's risk is environmental.
1:09.7	Air pollution. Microplastics, ultra-processed food.
1:13.7	And a paper just came out showing that sweetener consumption correlates with dementia.
1:18.4	And we think we know why.
1:19.5	And you've not talked about this publicly yet.
1:21.1	No, let's talk.
1:22.4	Dr. Robert Lustig is a world-leading sugar expert.
1:25.5	Who's teaching the world how to reclaim their health
	...

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